I'm talking to Tibco about Spotfire. It's an interesting product that I've reviewed before. It seems to me that they are moving more and more into operative BI, which fits the Tibco idea of fast data delivery that fits Tibco very well. They also seems to be putting more emphasis on ROLAP than they used to.
What is interesting is that they are also presenting a social media tool called Tibbr (wonder how they came up with that name!) and a cloud version. There's nothing wrong with this of course, but it seems to me that it doesn't fit their bus and/or ROLAP approach very well.
Their justification for the investment is that some analyst or other is predicting fast growth in this area. This reminds me of what an important ole analysts play in the market. Thanks to the analysts, a lot of BI vendors are jumping on the cloud bandwagon, even though the cloud sales channel is very different from what most BI vendors are accustomed to, and that the idea of mving data off site and then back onsite adds complexity.